If your emails seem to continually get lost in a vacuum, then it’s probably time to hop on the phone.Ĭlients aren’t the only ones who are busy-so why waste unnecessary time, energy, and sanity composing follow-up emails when you can simply automate the process?For example, our ‘ Proposal Reminders’ feature allows you to send reminders to clients who are still yet to accept your original proposal. However, it’s a lot easier for your email to get lost in a client’s inbox (or to be read but promptly forgotten about) then it is for a client to ignore a phone call. After all, they allow clients to respond when it’s convenient for them, they can take their time composing the appropriate response, and it provides an irrefutable log of all back-and-forth. The vast majority of service professionals communicate solely via email. Communicate with them in whatever fashion is easiest for them (rather than insisting on doing things your way). Try to get small details sorted out via email, text, phone, or Slack. If they sound busy, don’t keep them on the phone. Don’t take up too much of a client’s time chasing responses. Recognise that you’re not always your clients’ top priority and gently remind them to get back in touch whenever they’re ready to proceed. Remember to be courteous and considerate in your follow-ups-it’s never a good idea to lambast a client for not being as punctual as you’d hoped. Make sure to leave at least half a week between your follow-ups, if not longer. This means it may take a few follow-up touchpoints to prompt a response. There are 5 golden rules to keep in mind when considering whether or not to send over a follow-up email.Ĭlients really are busy-they’re not just saying that for the sake of it. Don’t let your imagination run away from you-just make sure that you touch base with them so you can get the ball rolling.ĥ things to consider before sending a follow-up email There are all sorts of reasons why a client might not respond in a timely manner. Maybe their accounts team has told them that if they’re going to proceed with you, then they need to come up with cost-savings in other areas. Maybe they’re awaiting sign-off from their manager. Maybe they’ve discussed your impending projects with their colleagues and have identified a couple of potential roadblocks. This sort of “It’s not me, it’s them” mentality is quite comforting, but of course, this might not actually be the case. As damaging as it is to our ego, we need to remember that we’re not always priority #1. Your email might’ve got lost in their inbox or perhaps they’re busy dealing with other pressing matters.This happens. Remember that no matter how excited a client is to work with you, they’ve also probably got 1,001 other things going on. This rejection, even if it is only temporary, might well sting. Hearing radio silence from a new client is unnerving to say the least, especially when you’re a customer-centric organisation. Win more clients and get paid on time, every time! But how can you follow up without sounding rude, desperate, or downright annoying?īelow, we explore when to send a follow-up email and give you a number of potential templates to use according to a variety of different circumstances. That’s why you need to follow up with them, so that you can figure out exactly what’s happened and help get them back on track with the original plan. When a client doesn’t respond, it can lead to endless doubts and questions. Was it that joke I attempted to crack on the call? Was it my background on Zoom?Īnd nowadays, your panic might not be limited to poorly delivered wisecracks or calendars that are *ahem* not to everyone’s tastes. When this happens, you can’t help but panic. You send off a lighthearted follow-up that afternoon but to no avail-it just disappears off into cyberspace. You check again on Monday morning, but unfortunately, there’s still no sign of them. You give it until the end of the week, but no email comes through. You have a great kick-off call with your new client and as the call ends, they say they’ll be in touch later on this week once they’ve had a chance to sign off on your proposal.Īmazing. You know you’re going to be able to deliver some great results for them – and you can see they’re excited, too.īut your excitement turns to confusion, and then annoyance, and then panic, when you realise it’s been several days and you haven’t heard back from them. You’ve just been talking to a new client and you’re really excited about their project.
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